Market Research

Market Research serves as an essential platform for the development of well-planned business decisions as it provides a clear acumen of the environment.

A market research thus minimizes risks and increases potential for profit making.

We offer a full range of market research services including but not limited to the following:

  1. Market entry strategy: optimal mode and region to enter the market.
  2. Assessment of market size, share and future forecasts compared to competitors.
  3. Identification and assessment of potential customers, suppliers and business partners.
  4. Consumer behavior and decision-making analyses.
  5. Customer profile and preference analysis.
  6. Regional analyses.
  7. SWOT analyses of market possibilities.
  8. Competitor analyses.
  9. Specification of local requirements for operations, production and sale of goods and services.
  10. Analyses of sale and purchase models and strategies.
  11. Test marketing before product launch.
  12. Outsourced sales force.
  13. Media monitoring.
  14. Financial modeling of marketing and entry strategy.
  15. Social media marketing and strategy.

We also provide sales targeted market research services combined with outsourced sales management services.

These services propose to get direct business results in terms of sales or contacts with suppliers, potential customers, or business partners.



Our Methods

When conducting a market research, we collect and subsequently analyze both primary source and secondary source information. Our advice derives from integrated information from the following sources.

  Desk Research


  • State statistic organizations
  • Information service providers (news agencies)
  • Mass media and publications
  • Government publications
  • Special surveys and publications
  • Databases
  • Internet
  • Social media
  • Associations
  • Local administrations
  • Customs statistics
  Field Research


  • In-depth interviews with experts, market participants, officials.
  • Face-to-Face interviews with consumers and customers.
  • Telephone interviews and surveys.
  • Web-based questionnaires and surveys.
  • Observational research, mystery shopping.

Our Practice

Areen BDC standard approach for providing quality services through accurate and smart project management. We value each of our assignments as a top priority, and therefore we always apply our highly professional approach in the deliverance of our services, ensuring top quality and added value to our clients’ endeavors. Applied to our market research services include

  1. Meeting with customers to define the subject of the research (research aim/issue)
  2. Analysis of requirements.
  3. Planning of the research approach and implementation
  4. Presentation of research plan and schedule to customers
  5. Pre-screening of data collection locations/sources (e.g., experts, statistics, publications, etc.)
  6. Testing of research instruments
  7. Data collection
  8. Data classification
  9. Data analysis
  10. Presentation of results of the research
  11. Post-research support (e.g., further research, addressing additional questions, etc.).

About us

We provide best-in-class business consulting services that develop, grow and strengthen your business. To grow and develop your business, we are here to help.

Connect With Us


Our Services

We have a clean and promising past track record as one of the best Business Development Consultants.


 PO Box 6983, Riyadh,
+966 114 532 479
+966 114 161 477
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