CRM is a comprehensive system that gives results in marketing, sales, and customer service.
CRM actually allows learning more about customer needs and behaviors thus permitting to develop stronger relationships with customers.
CRM consists of numerous technological components, It is more accurate to see CRM as a process bringing together lots of pieces of information about customers, trends, responsiveness, sales, and marketing in general.
CRM is currently the main tool used to build better customer relationships, to get existing clients to buy more, and to gain new customers. The only way to succeed and build a sustainable business is to apply a customer-oriented approach.